Goal-driven storytelling. For a story-driven world.
It’s no longer the video that sets a Brand apart. It’s the storytelling in the video.
Our Process makes the most of both.
Discovery
Theme & Concept
Writing
Preproduction
Production
Postproduction
Deployment
Getting to know each other.
We go all in. We take the time to understand your Brand, your Goals, and your Audience. To represent you well, we have to know who you are, what you want to achieve, and who we’re talking to. This is the project’s foundation. And it’s always a joy!
Turning loose our imagination.
Unique to our Process, we get to the heart of the project by boiling it down to a word or phrase. This is Theme. It’s like a compass to keep us all headed in the right direction throughout development. Then we explore a range of Concepts to bring the project to life. You pick the best one.
Spelling out the Concept.
Researching. Wordsmithing. Timing every syllable. To say we’re meticulous is an understatement. We get it right on paper before we draw or shoot a single frame. We believe it isn’t ready until you can see it when you read it.
Planning, planning, planning.
Pre-visualizing with Storyboards and/or Animatics. Casting. Scheduling. All the logistics and planning needed to pull off the project. Did we mention there’s planning?
Rolling out.
Where the magic happens. Whether on set, in a studio, or somewhere in between, we capture all of the principal video, audio, and photography for the project.
Cutting it all together.
OK, this is where the magic actually happens. There’s Editorial, where we cut together the picture and sound. There’s Motion Design, Animation, and VFX. There’s Music and Mixing. There’s Color Processing to get it just right. We do it all.
